Echo is a location based social media network meant to get users to spend less time on their devices while still optimizing their ability to build networks with other people in their area.
Echo eliminates the need for users to have to sift through other users' posts to make the connections they are seeking. Instead, users make posts indicating what they are looking for - perhaps their band needs a drummer, or their cat has just had a litter and they need to find good homes for their kittens. They are also able to make posts about what they are seeking. Making use of iBeacon technology, businesses like cafe's and libraries can encourage users to meet head to those location to receive notifications about connections that have been made based on matching posts. Once a connection is made, users are invited to chat with each other through the app to set up a meeting and bring the networks built on social media into the real world.